Nearly a decade after C4 Waterman founder Todd Bradley designed and built the first all-carbon fiber stand-up paddle, C4’s SUP paddle line is well into its 5th generation. First to the market, and still leading the way in innovation and performance, the C4 paddle is still ergonomically and mechanically the only sport-specific paddle on the market.
“I have a personal affinity with every blade that carries our stamp,” says veteran waterman and C4 CEO Todd Bradley, who has designed and built paddles for all types of paddle sports under his ‘Pohaku’ label for over 20 years. “I’m very passionate about it. I have always loved the challenge of designing something new, and then testing and refining it. It’s so rewarding.”
C4 Waterman paddle design has its roots in the water, not on computers or at trade shows with 500-pound weights bending them. The shaft diameters and blade shapes, the dihedral angles and power-face contours, the materials and balance, all derive from the combined lifetimes spent in the water by SUP pioneers Todd Bradley, Brian Keaulana, and Dave Parmenter.