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C4 Waterman’s mission is to innovate and perpetuate the Hawaiian waterman lifestyle and to provide premium sport-specific SUP gear to the paddle sports community.

C4’s new apparel line stems from our desire to share the performance-based clothing that the C4 team uses in Hawaii and around the world – gear that looks good and performs as well wet as it does dry. Our test pilots run the gamut from beginner to expert and from athlete to businessperson. Based on collected feedback, we’ve incorporated the core elements of simplicity and functionality into our apparel, while never failing to add the signature elements that make C4 Waterman’s products excel in water and on land.

We take pride in being the pioneers of the SUP industry and the only stand-alone company to offer truly unique SUP-specific apparel.