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C4 Innovation Crew

Todd Bradley, CEO & Co-Founder, Innovator

Like his partners, it’s hard to believe Todd Bradley ever sleeps. As the chief visionary spearheading C4, he lives what he loves and wastes no time in doing so. Balancing family life with a highly successful career in brand-building, sales and marketing, he somehow still managed to reach elite levels in a slew of sports, particularly canoe paddling and surfing. His passion and energy are huge driving forces in the C4 mission of further exploring the waterman lifestyle.  The meteoric rise of SUP as both a sport and enormous treasure chest of the global paddle sports industry was created 100% by the three original founders of Honolulu-based C4 Waterman, Inc.

As the undisputed pioneers of every segment of the new sport and business, C4 Waterman as a brand, is a hotbed of innovation. Todd and his group of enthusiast owners, possess unique traits and live each day proving the brand slogan “No single piece of equipment or body of water defines us”

QUOTE: “Todd Bradley is the most unlikely Pacific Islander you’ll ever meet.
With his short stature, blond cowlick and twinkling eyes, he’s
more leprechaun than Menehune. But make no mistake, being
born and bred on Oahu he’s an islander through and through. And the C4 Waterman
co-founder has proved it with a paddle in his hands. Too
infectiously enthusiastic to be a legend yet, Bradley, 53, is still
one of the greatest paddlers in island history. Over the past 45
years he’s mastered just about every self-propelled Polynesian
craft, including standup paddleboards. Through his early
involvement with design, manufacturing and marketing, he
literally had a hand in creating the sport of SUP.” — Sam George

Brian Keaulana, Co-Founder, Stuntman

Son of legendary, pioneering Hawaiian waterman ‘Buffalo’ Keaulana, Brian’s ocean roots run deep. In both work and play, his life is defined by the ocean. Professional stuntman, stunt coordinator, featured in films such as Riding Giants and Billabong Odyssey, his accomplishments all stem from a life in the ocean. Born and raised on the beach at Makaha, Brian has made major contributions to the surfing world both by way of his own sporting achievements, and through his ocean safety expertise that rewrote the safety and possibilities of enjoying the ocean, saving countless lives along the way. A master of tandem, canoe surfing, big-wave riding, and tow-in, his experience cannot be surpassed. Brian lives each day to the fullest, and by C4′s creed, “No single piece of equipment or body of water defines us.”

Dave Parmenter, Co-Founder, Gran Torino Shaper

Dave shaped his first surfboard in 1975. Since then he has shaped under his Aleutian Juice label, primarily for an extended clientele of friends and  family. Working with Brian Keaulana at their testing grounds at Makaha beach, he was able to arrive at the first high performance 10′-and-under SUP boards. This is what makes him the leading shaper in the world today for standup paddleboards.

As a pro surfer, Dave joined Rusty Preisendorfer and Canyon Surfboards in 1983 and commenced to win six straight California events on his first board shaped by Rusty, and by 1986 was in the Top 16 of the ASP World Tour. He has not stopped ripping, taking home the 1st Place title at the Noosa Surfing Festival in 2007.

Dave moved from Central California to Makaha in 1994. Dave enjoys being connected to surfing traditions and reveres the gallant men who first surfed giant Makaha Bowl and Point surf.

Archie Kalepa, Head C4 Waterman of iRESCUE Division

Like his close friend and C4- partner, Brian Keaulana, Archie Kalepa is one of Hawaii’s greatest ocean sports pioneers. A key player in Brian’s push to modernize and innovate stand-up paddling, Archie became the leading trailblazer in establishing long-distance SUP racing when he completed the first stand-up solo crossing of the Molokai Channel in 2004. And working with Brian, Archie has been instrumental in the design and testing of C4 Waterman’s ground-breaking iRESCUE line. Combining their cumulative 75 years of lifesaving experience, as well as their mutual pioneering of jet skis and sleds in tow-in surfing and rescue work, Archie Kalepa and Brian Keaulana have redesigned and refined water rescue gear to a paramilitary level.


A Few of Our Visionary Partners

Bruce Raymond – Pro surfer, former president of Quiksliver International.

Raimana Van Bastolear – Pro surfer. Owner Raimana World.

Jason Stanson – Greenwater Holdings

Brett Ritter – Greenwater Holdings

Martin Daly – Captain of the Indies Trader and Indies Trader Marshall Islands Surf Tours.